Shoptalk Europe is a big retail event that takes place in Barcelona, Spain each year bringing together some of the biggest and most exciting names in the retail industry. This year's theme was set to be a twist on Alice in Wonderland.
A big part of my work on this project was art direction and concept development. Within the design team we had created extensive moodboards that would help guide the operations team and external contractors. Our collaborative efforts together with the operations team resulted in a cohesive and engaging visual experience that resonated with attendees and elevated the event's overall impact.
Venue outside
Entrance tunnel
Registration area
Main stage
Backstage bar
Show floor
One of the sponsored lounges
Diamond track stages
Spade track stage signage
Spade track stage inside
Swag store
One of the photo wall
Path leading to the main stage
Below are some of the moodboards, generic and related to specific locations, I created:
Some of the signage exploration:
Staff t-shirt design (rejected and final)
Rejected design
Rejected design
Rejected design
Rejected design
Rejected design
